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Our Team

Mark Hall


Mark brings over 33 years of experience in the healthcare industry. Mark began his career in Medicare auditing for Central New York Blue Cross Blue Shield in Syracuse.  Mark then moved to Loretto Rest Corporation, a 520-bed nursing home with home care, medical and social day care, and outpatient services as Assistant Controller/Controller. Subsequent to that experience, Mark joined PricewaterhouseCoopers, (PwC) (legacy Coopers & Lybrand) and was promoted to manager in their Healthcare Regulatory Group.  While with PwC, Mark prepared and was involved with feasibility studies for over $2 billion in financings. His experience also included numerous business plan preparations, budgets, turnaround engagements, revenue projections, Medicare and Medicaid appeals, cost reports and other third party reimbursement issues.

Subsequent to PwC, Mark became VP of Finance for Health Alliance of CNY (Crouse & Community General Hospitals), and CFO of the Syracuse Community Health Center, one of the nations premiere Federally Qualified Health Centers, increasing cash from $1M to $12M.  Since forming M.S. Hall & Associates, LLC, Mark has served as an expert witness in a litigation lawsuit.

Mike Sorber


Mike received his B.S. in Computer Science from Gordon College. Mike brings over 14 years of Information Systems experience and over 10 years of experience in the heath care industry to our team. Mike began working at the Le Moyne College Help Desk where he helped maintain the College’s computers and helped train the faculty, staff and students on how to use the various systems of the college.

Subsequent to that he worked for MEDITECH as a programmer in the Magic NMI/Interoperability group where he maintained interfaces for over 25 sites and helped develop an XML interface.

Since joining M.S. Hall & Associates over 9 years ago, Mike has prepared and was involved with multiple Medicare and Medicaid Cost reports, prepared over 130 NYS Medicaid DSH Audits, Tricare/Champus Cost Reports & GTMCPA Appeals, Medicare & Medicaid Appeals and other third party reimbursement issues. Mike has also helped create internal software tools for audit prep, variance analysis and large scale data analysis. Mike previously served as the Interim Finance Manager for the Care Compass Network, a newly formed entity comprised of providers across the Greater Southern Tier to achieve health care transformation goals established by NY Medicaid under the DSRIP program.

Jason Allen


Jason brings over 10 years of healthcare reimbursement experience to M.S. Hall & Associates, LLC. Jason’s previous experience was as a Senior Healthcare Consultant with a local accounting firm, where he worked on various reimbursement related projects throughout NYS. His responsibilities also included performing audits related to the NYS Department Health’s annual audit of the NYS Institutional Cost Report.

Jason’s previous experience also includes being employed as a Medicare auditor with National Government Services (NGS), a Medicare Administrative Contractor. His responsibilities also included reviews of Medicare Bad Debts and Disproportionate Share (DSH) preparations, as well as serving as initial reviewer of Cost Report reopenings.

Prior to NGS, Jason worked for Davidson Fox & Company, where he worked on compilation, review and audits of financial statements as well as preparing taxes.

Jason is a graduate of SUNY Plattsburgh where he obtained a Bachelor’s degree in Accounting with a double major in Business.

Jason resides in the Plattsburgh area, and previously served as President of the Northeast New York Healthcare Financial Management Association. Jason will be spearheading our growth from our existing client presence in northern New York, including our goal to continue to expand beyond NYS to Vermont, New Hampshire, Maine and Massachusetts.

Scott Emery


Scott is responsible for providing guidance on the ever-growing healthcare issues developing at both the Federal and NYS level. His focus is having a working understanding of both the “big picture” and the details of the evolving healthcare landscape. Turning research into manageable projects occurs when the pieces of the puzzle – finance, data, and clinical operations – coalesce from fragmented siloes into interconnected wholes. This is Scott’s aim with every project he undertakes.

Scott has extensive knowledge and experience with the NYS DSRIP program. An extended amount of research from the onset of DSRIP has allowed him to provide expertise and guidance as a PPS Advisor. In addition, he currently serves as Interim Chief Operating Officer for a diverse and complex PPS in New York. From this role he has gained expertise in developing organizational structure and governance of the PPS, leading operational focus within the PPS at large, formulating of strategic contracts, project management and Workforce needs, and providing in-depth understanding of DSRIP goals and trajectories. Scott has brought a lexicon of understanding to this PPS and, as a result, has been able to assist in application writing, overarching framework development, educational content creation, and a myriad of other developmental and operational functionalities.

Prior to joining M.S. Hall & Associates, Scott spent 9 years in public education, also earning both an B.A. and an M.A. Scott knows and imbibes the required preparation, thoroughness, and particularity needed to reap the greatest benefit for clients. Research has been at the core of these endeavors, specifically equipping Scott with the needed skills for this position.

Scott Rau


Scott brings over 12 years of healthcare reimbursement experience to M.S. Hall & Associates, LLC. Scott’s previous experience was as a Senior Healthcare Consultant with a local accounting firm, where his knowledge of Medicaid rates methodologies, various commercial insurance reimbursement methodologies, and the NYS HCRA surcharge, provided a foundation for performing third party compliance audits for year-end audits. He has also been involved with the preparation of NYS Institutional Cost Reports (ICR), which includes the preparation of the ICR, the Medicare cost report as well as the RHCF and DMH cost reports.

Scott’s previous experience included being employed as an Auditor III with National Government Services (NGS), a Medicare Administrative Contractor. At NGS, he was responsible for reviewing and auditing Cost Reports and Medicare rates for Acute Hospitals, Sole Community Hospitals, Critical Access Hospital, Medicare Dependent Hospital, Skilled Nursing Facilities as well as Free Standing End Stage Renal Disease facilities. In addition, Scott was in charge of the more complex Medicare audits including GME/IME, Bad Debts, DSH, and Organ Acquisition. His duties also included Occupational Mix and Wage Index reviews.

Scott received a bachelor’s degree in Finance and Business Management from SUNY Institute of Technology at Utica/Rome. Scott is also an active member of the Central New York Healthcare Financial Management Association.

Hikari Matsuo

Data Analyst

Hikari is currently primarily focused on core responsibilities including Meditech Report Writing, HCRA Audit analysis, and Month-End Reporting for various facilities. Alongside the M.S. Hall & Associates team, Hikari hopes to aid in influencing how Information Technology can positively impact how data is stored, analyzed, and leveraged within the healthcare industry. Through this position, she hopes to build upon her skills in Database Management, Data Integrity, and Report Writing. In addition to data analysis and reporting, Hikari is also interested in social media analytics and its potential to further a company’s professional network.

Prior to joining M.S. Hall & Associates, Hikari earned her B.S. in Information Management and Technology at Syracuse University’s School of Information Studies. Hikari has experience with MEDITECH, CPSI, MySQL, COBOL, z/OS, HTML and CSS.

Richard Marshall

Data Analyst

Rich brings over 5 years of Information Technology experience to M. S. Hall & Associates. He has implemented, customized, and administered data management systems and networks in a variety of settings.

Rich’s primary responsibilities at M. S. Hall & Associates include normalizing, and analyzing data, creating reports, and assisting in the completion of Medicare, Medicaid, and nursing home cost reports, bad debts, and audits.

Prior to joining M.S Hall & Associates, Rich received his B.S. in Information Management and Technology from the School of Information at Syracuse University, where he was awarded the Dean’s Scholar Award and the Alumni Scholar Award. He worked for over 5 years in Information Technology as a Computer Support Specialist and Data Specialist and has over 8 years of retail management experience and 4 years of manufacturing experience.

Rich has experience with MEDITECH, CPSI, MySQL, Java, HTML, CSS, and network administration.

Michael Tropea

Research Analyst

Michael is responsible for providing insight into the ever-growing healthcare issues developing at both the Federal and State level. His focus is on having an understanding of the trends that are happening in the industry and applying them in the context of the organizations we serve. Having the ability to bring research together with the strengths of our organization, data and finance, is his ultimate aim.

Michael has first-hand knowledge of leading projects and initiatives both within the workplace and with outside organizations. Prior to joining the team, he worked at a local financial institution as a Business Analyst where he had the opportunity to research processes, work alongside integral stakeholders, and implement processes to bring about change and efficiency in the business. In addition, he has served for 5 years on the board of a non-profit organization where he has helped oversee financial budgeting decisions and organizational development within the organization.

He received his Bachelor’s in Business Administration with a concentration in Financial Analysis from the University at Buffalo in 2009. Michael is currently pursuing a Master’s degree in Dynamic Leadership and Development.

Adam Leonello

Financial Analyst

Adam joined M.S. Hall and Associates, Inc. in October, 2016, as a Financial Analyst. He will be primarily focused in reimbursement and finance. Adam combines a natural curiosity for healthcare and an aptitude for numbers for the betterment of M.S. Hall & Associates, Inc. and their clients.

Adam graduated from Cayuga Community College with his A.S. in Math and Science. He later completed his B.S. in Business Administration, Magna Cum Laude from the University at Buffalo. He actively finds new problems to solve in all facets of life and has a genuine affection for manipulating and organizing numbers. In his free time, he enjoys experimenting with new projects from building computers, welding, painting, botany, and wood working.

Noor Aljiboury

Data Analyst

Noor received a Master’s degree in Information Management from Syracuse University at Syracuse. Prior to joining M. S. Hall and Associates, Noor Aljiboury was working for Syracuse University as Database manager and administrator. As database manager, she was responsible for setting and enforcing standards and controls, securing database by developing policies, procedures, and controls, updating job knowledge through reading professional publications and preparing reports on system performance and problems.

Noor has experience with networking security, data analytics, data mining, MS office Suite, R, Weka, C++, C#, Java, Assembly Language, MySQL, SQL, Oracle

Ariel Hall

Marketing Associate

Ariel received her B.S. in Marketing at Morgan State University’s School of Business. Her primary functions with M.S. Hall are content marketing, social media and branding. Ariel brings her fresh ideas, digital content and branding familiarities to the firm. Ariel brings a unique approach to merging healthcare and social media in an effort to provide our clients with practical, valuable and timely information. Although specializing in marketing, she is anticipating to absorb more knowledge about the healthcare industry as a whole and how she can influence the industry for the better.

Prior to M.S. Hall & Associates, Ariel has worked on Social Media and branding for various businesses in Connecticut, New York and Maryland. Ariel currently resides in Connecticut, where she works remotely with M.S. Hall & Associates.

Esther Pineiro-Hall

Research/Senior Project Manager

Esther has recently joined our team as we expand our services to the Pacific Northwest. As a local liaison working with our New York based consultants who have been supporting clients with meeting the challenges of New York’s DSRIP; Esther will assist our west coast clients in navigating Washington’s Medicaid Transformation Initiatives. She brings valuable organizational skills that will promote a high level of client satisfaction and result in successful client relationships. She possesses a diverse blend of operational experience combined with a keenness for leading practices that play an important role in supporting and driving sustainable transformation within the industry.

Prior to joining M.S. Hall & Associates, Esther spent several decades working and volunteering in the field of public education and serving multi-generational, ethnically and economically diverse communities. She received a B.A. in Interdisciplinary Studies in Community Psychology with a minor in Human Rights from the University of Washington in 2009. She has lived in Washington State for 30 years and her experience in research, program and grant management as well as her multi-ethnic/ bi-lingual background are assets she brings to this position.